Excellence in Digital Communications and Customer Engagement

Sponsored by


Schizophrenia Patient Campaign

by HAVAS LYNX for Janssen

Summary of work

Schizophrenia affects one person in every hundred. The condition can be frightening and debilitating with symptoms preventing the patient from acknowledging or understanding their condition. Our challenge was to educate, inform and empower patients across the world to enable them to understand the benefits of continuous medication and communicate their needs to their healthcare team, ultimately resulting in better outcomes for everyone. The campaign has reached almost half a million patients worldwide in 23 languages, with 20 per cent of them meeting a tangible campaign objective.

Judges’ comments

This was a good, integrated and well designed multi-channel programme with superb metrics that filled a real need. The dashboard for measurement really stood out. They had some great ideas and executed them well.