Finalist
Metastatic colorectal cancer clinical data tool
Summary of work
In 2014 alone, a staggering 1,975 articles on metastatic colorectal cancer (mCRC) were added to PubMed – almost 200 of which contained potentially practice-changing clinical trial results. While this data is key to helping oncologists make informed treatment decisions for their patients, the sheer volume makes it difficult for them to critically review and evaluate their impact on treatment decisions. We identified that physicians needed a way to simply search through all the available information to highlight clinical trial results that support particular treatment strategies in mCRC.
Our solution to this unmet need was the mCRC Clinical Data Tool, a user-friendly, clinically credible and highly innovative educational resource. The tool enables oncologists to quickly and easily search for and view the latest data from >30 Phase II and III randomised-controlled mCRC clinical trials.
The mCRC Clinical Data Tool will change the way oncologists search, assess and interpret clinical trial results. The prototype was debuted to over 2000 HCPs via the Merck Serono booth at the ESMO Congress 2014 and received an overwhelmingly positive response. Building on this success, the tool will be rolled out, converting the offline global resource into localised online microsites.
Judges’ comments
This was a very simple, eloquent solution for customers to be able to engage with the data and was based on a really well thought out idea. They looked at what the need was and then assessed how they would meet that need, producing in response a striking, visual tool that once built gained thought leader endorsement.
