Finalist
Obsidian
Summary of work
If 2024 was the year of renewal, 2025 was about focus, consistency and impact. Returning to Communiqué for the second consecutive year, this entry demonstrates the positive trajectory the judges encouraged us to pursue.
Every client was retained. 86% of our client contacts said they would recommend us to industry peers, with overall satisfaction at 100%, and our highest scoring capabilities scoring between 98% and 100%.
These weren’t aspirational benchmarks; they were outcomes of a proposition grounded in genuine structural advantage, and built around strategic consultancy, technology-enhanced delivery and editorial excellence.
That proposition delivered measurable outcomes: significant improvements in clinician confidence and ability to apply trial data to treatment decisions, meaningful shifts in understanding of under-recognised disease manifestations, and an educational platform now serving thousands of clinicians worldwide.
That clarity of focus translated into financial results delivered with discipline across the business, with profitability improving for the third consecutive year despite significant client-side disruption.
A restructured management team, a team engagement score up 38% year-on-year, a 79% new business win rate and the first steps of US expansion completed a picture of an agency that had found its footing and was moving with purpose.
Judges’ comments
Obsidian and particularly Deesha Majithia, were incredible in what they have achieved. They are a brilliant agency and that deserves recognition. Their presentation was heartfelt and the business transformation was especially impressive.
