Finalist
A Visionary Approach
Summary of work
Losing vision is tough. Every day, people living with low vision and the loved ones who support them encounter unique experiences and challenges. In partnership with Roche and Retina International, we engaged with the low vision community and discovered burdensome treatments, fear of the unknown and losing independence are just a few hurdles that they face every day.
The reality of living with low vision and the associated emotions hold great value for the whole low vision community. We decided to give a voice to everyone living with low vision. Through the power of storytelling, we brought alive their experiences through a unique platform - [the Visionaries Hub](https://visionaries.info/en/home.html). Co-created and accessible information developed by the low vision community, for the low vision community including testimonials, ’common questions’ and family and supporter materials.
Through Visionaries we have reached over 6 million people with 2.9 million engagements across social media; 28,700 people viewed our video content, and of these, 28,000 were ThruPlays, with an overall 25.61% engagement rate vs 3.5% benchmark.
By making treatment seem less daunting, empowering people to plan for the future and showing that low vision does not close the doors to a fulfilling life, the Visionaries mission was accomplished.
Judges’ comments
Havas SO and Roche have produced an impactful global campaign that the judges thought did an excellent job at putting the audience into the shoes of someone affected by vision loss. The concept, objectives and strategy were all strong, and the engagement was impressive.
