Finalist
Ashfield MedComms
Summary of work
In December 2020, we successfully launched the global rebrand of Ashfield MedComms, bringing together 14 long-established medical communication agencies into a true powerhouse aligned with a shared purpose to *'make it matter'*.
In 2021, we had to make this vision become reality, as well as supporting our people throughout the persisting global pandemic and continuing to look out for our local communities culminating in a *make it matter day*. Adapting to the fast-changing environment was crucial to our business success; but we wanted more, we wanted to thrive and leverage these market dynamics to fuel our evolution.
Working together, we promised to make it matter, to encourage growth, to evolve and to put our people first. During 2021, we promoted 216 people and recruited 207 new colleagues growing our overall headcount by 18%; we won a Princess Royal Training Award with our allegro.WRITE programme and created allegro.EXCEL, an industry-leading development pathway for senior scientific team members.
2021 was also a successful year from a financial perspective, growing both revenue and profit versus 2020. We continued to receive outstanding feedback from our clients and their stakeholders, driving scientific debate and understanding, improving decision-making and ultimately, making it matter for patients.
Judges’ comments
Ashfield MedComms have carried their ethos and new positioning throughout and measured their success both internally and externally by the challenges and opportunities they set themselves. They had a good business strategy and it was good to see that they are bringing creativity more into medical affairs.
