Winner
Camino
Summary of work
Camino is a medical communications agency founded in January 2023. In three years we've grown from 2 people to a fully-fledged team with a staff retention rate of 93% and client retention rate of 89%.
We did this during a period when much of the industry was contracting into short-term project work, and when uncertainty around AI was making people cautious. Our approach was the opposite: we built practical AI tools that solved real client problems (Project Goldfish for congress analysis, EVA for HCP engagement), invested in junior talent through our COMPASS graduate programme, and shared what we learned openly through workshops, speaking engagements, and our own conference, Adventures in Pharma.
In 2025 we became the most awarded agency at the PMi Awards. More importantly, clients kept coming back, expanding scope, and recommending us to their colleagues.
Judges’ comments
Camino are really focussed on their purpose and their work shone through. Their presentation was extremely professional and it is obvious that they love what they do. The want to help the tide rise and seeing them in person elevates the submission. The judges were very impressed and thought they were fantastic!
